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Yukon Blonde

After ten years since forming and five LPs in, Yukon Blonde have been characterized in a lot of different ways. 

They emerged as a guitar-heavy rock band with their debut self-titled LP in 2010 and by the release of On Blonde in 2015, Yukon Blonde were experimenting with slick, ‘80s inspired pop elements like those heard on the album’s driving hit single “Saturday Night.” More recently, on 2018’s Critical Hit, the Vancouver-based five piece band turned their attention to mood making, largely ditching their guitars in favour of synths and drum machines to build danceable, multi-dimensional soundscapes. 

With their fifth release, Vindicator, Yukon Blonde rewrote their story again. Jeffrey Innes (vocals/guitar/keys), BrandonScott (vocals/guitar), Graham Jones (vocals/drums), James Younger (vocals/bass/keys), and Rebecca Gray (vocals/keys) douse keyboard melodies and relaxed grooves with psychedelic hues that are both playful and expansive. The kaleidoscopic voices of opening track “It’s What You Are,” immediately put you under a joyful spell and then never let you go. 

“We’re more mature and comfortable with ourselves now and we know that we can try something new even at this stage in our career,” explains Younger. “We completely deconstructed the narrative of the band and made the music that felt good at the moment.” 

Vindicator is the first Yukon Blonde album written, recorded, and produced entirely by the band. It took shape in their jam space in East Vancouver, a cabin on Galiano Island, in a closet at Younger’s home, and in Innes’ kitchen. But this DIY ethos has always been the backbone of Yukon Blonde who are curious artists with a passion for honing their craft. 

The in-house approach to Vindicator allowed Yukon Blonde to stretch themselves creatively and experiment with sounds and styles in ways they haven’t before. The band share vocal duties – Gray thrives in the spotlight on the groovy “Fickle Feelings” – and Innes, the band’s primary songwriter, let his lyrics – which touch on everything from love to redefining your relationship with social media – drive the shape of the songs. 

Most strikingly is the imaginative “Good Times,” a song that moves from sounding like it could soundtrack a bleary house party and then a riotous rooftop nightclub as their bouncy pop melody transforms into a pulsating beat. In the song’s third act, the club’s floor caves in and suddenly you’re cruising through a futuristic, neon light embossed cityscape. 

Admittedly, making Vindicator by themselves was a creative risk but it’s one that’s paid off. Even the album title is a nod to how Yukon Blonde feel about the record’s outcome. As Innes notes, “You don’t really need to compete with yourself, you just need to challenge yourself.” 

“It’s a very rewarding feeling taking control of yourself and your creative ambition,” adds Younger. “It’s something that you can ride high on because expectations were met and fulfilled and that’s a joyous thing.”