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Born in Edmonton, Alberta and raised in Brampton, Ontario, Alyssa Reid rose to the international spotlight in 2011 with her #1 debut single “Alone Again” featuring P. Reign, which has sold over a million copies around the world. Since then, Reid has gone 3x Platinum, 3x Gold, 1x Silver, gone on international tours, and penned hit songs for artists like Virginia to Vegas, Bulow, and Alessia Cara to name a few.
Following the success of her album Phoenix in 2015, Reid stepped away from the spotlight and started secretly releasing tracks under the pseudonym ASHS. Embracing her darker side with an honesty and passion like never before, Reid was able to boldly indulge in her own creativity, since the project had no face. “I needed some time for myself and started writing music that was very different from what I’d done previously,” said Reid on her journey through the ASHS project. “I needed room to grow, and a place where I could unapologetically be myself without expectation. Although it was a bit dark, my time writing as ASHS was the most fun creatively I’ve ever had.”
The ASHS album brings fans a new, authentic side of Reid that embodies the alter-ego she created. Produced in Toronto, with Mike Wise (Alessia Cara, bülow, ViiV) and in Sweden with female duo Mad Fun (Kygo, Ellie Goulding) as well as producer Gustav Nyström (bülow, Jada, Mia Rodriguez) the album holds Reid’s first new music released under her own name since 2015, “Oceans” and “Mean.” "Roses" on the other hand, tells a haunting story that speaks to the darkness of living with mental health challenges.