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Considered to be the Godfather of PowWowStep, producer DJ Shub continues to pioneer agrowing genre of electronic music. Born Dan General, DJ Shub began his career with the internationally-acclaimed A Tribe Called Red, performing on global stages, winning a Juno Award in 2014, and shortlisted for the esteemed Polaris Prize music award in 2013.
Currently based out of his hometown, Fort Erie, Ontario, a small community with a population of thirty thousand, DJ Shub’s journey has come full circle by bringing him back to where it all started.
“I’m very proud of the road I took to get where I am now,” said DJ Shub, an Indigenous Music Award nominee at the 2018 Juno Awards for his solo EP PowWowStep. In 2017, his music video for ‘Indomitable’ (featuring Northern Cree Singers) won the Much Music Video Award for Best EDM/Dance Video.
Aside from the traditional recording and performing areas of an artist, Dan General has found immense success in the world of film & TV synchronization licencing. Most notably, the infamous UK actor, comedian and producer Sacha Baron Cohen hand-picked the song “Indomitable” as the theme music to his Showtime series, “Who Is America?” The show was critically-acclaimed, landing 3 Emmy Award Nominations, 2 Directors Guild of America Award nominations and a Golden Globe Award nomination. Dan composed music for The Grizzlies (staring Will Sasso), an emotional film based on true story, it depicts a youth lacrosse team that was set up to help combat an epidemic of youth suicide in the community of Kugluktuk, Nunavut. The film premiered at the Toronto International Film Festival (TIFF) and Dan went onto win Best Original Song at the Canadian Screen Awards for the title song “Trials.” Dan’s music has also been placed globally including Fox Sports Australia, Les Mills in New Zealand, VICE in the United States and CBC in Canada to name a few.
DJ Shub is a Mohawk, turtle clan of the Six Nations of the Grand River located in Ontario, Canada, as well as a husband and father. Since the creation of PowWowStep, he has grown more aware of the Indigenous way of life through his music, merging his heritage with his craft. “This style of music – there is so much culture in it, and that’s what makes it so original,” said DJ Shub.
Starting off as a battle DJ in high school, Shub’s sound has developed into one that puts him in a league all on his own, creating a sound and experience many consider to be one of the most unique in today's electronic music scene.
Before solidifying his seat at the top of the PowWowStep world, DJ Shub also turned heads in DJ competitions like the prestigious DMC World DJ Championships, by winning back-to-back Canadian titles and representing Canada at the world finals in 2007 and 2008. In 2012, coming out of battle retirement, DJ Shub competed in the Red Bull Thre3style DJ Competition where he won the Canadian title, and once again represented his home country by placing fifth at the world finals.
Growing up, Dan General was influenced by the music his family would play on the home stereo. Though his Mom listened to disco and his Dad was all about classic rock, his old brother made the biggest impact and introduced him to the world of hip-hop and DJ culture. Chris General bought Dan his first DJ turntable setup at the age of 16 and was hugely influential when he started creating music.
Over the years, Shub has followed the careers of battle DJs that inspired him. Many of them are now top producers and artists he has come to know personally. DJ-producers like Craze, Klever, Skratch Bastid, Jazzy Jeff, Brace, Z-Trip, UZ, Hudson Mohawk, Kid Koala, Mix Master Mike, Qbert, D-Styles and the X-Ecutioners are just some of his biggest influences.
DJ Shub has been busy recording and producing his first full-length album, due out Fall 2020. “I have the freedom to go in different directions musically with this new project, by working directly with traditional and modern artists during the studio recording and production sessions,” said Shub.
Producing is just half of what Shub does.
A major part of his success and why he draws such large audiences is his live show, a non-stop body-moving experience enhanced by special guests and traditional Indigenous dancers whoperform in full traditional regalia. Additionally, there’s a new live show in development toaccompany the full length debut taking everything to the next level. With vibrant visuals, livedrummers, vocalists and instruments, DJ Shub’s new record will be brought to life on the bigstage.
DJ Shub has played some of the biggest music festivals in North America including New Orleans Jazz Fest, Hillside, Halifax Pop, Winnipeg Folk, Regina Folk, Calgary Folk, Rifflandia, Red Bull, Evolve, Blessed Coast, Atmosphere, Toronto Pride, North Country, Calgary Stampede, 420 Indigenous Cannabis Cup, and the International Aboriginal Music Fest, to name a few.
He has been featured in a number of media outlets including Vice, CBC, Exclaim, Digital Drum, Toronto Star, Ottawa Citizen, Global News, and of course his hometown local paper The Fort Erie Times.
In 2020, Shub will move forward with a relentless effort to push the boundaries of electronic music – with a full schedule of new releases and live performances across the country.
Shub is just a DJ that you can’t really out scratch… there’s really very few DJs out there who can out cut Shub Vekked"
Shub is just a DJ that you can’t really out scratch… there’s really very few DJs out there who can out cut Shub